Simple & Accurate RPM Tools
Choose a calculation type, enter values, and click Calculate. Results show step-by-step and are safe for WordPress preview.
What is RPM (and why it matters)
RPM (also called eCPM) shows how much revenue you earn for every 1,000 impressions or views. It’s useful for creators and publishers to compare performance across platforms or campaigns, regardless of total impressions.
Example: If you earned $200 from 100,000 views, RPM = (200 ÷ 100,000) × 1000 = $2.00. That means you earned $2 per 1,000 views.
Use RPM to benchmark ad formats, regions, or content types. Higher RPM means better monetization per view.
Quick Reference
| Formula | Description |
|---|---|
| RPM = (Earnings ÷ Impressions) × 1000 | Calculate revenue per 1,000 impressions. |
| Earnings = (RPM ÷ 1000) × Impressions | Estimate total earnings given RPM and impressions. |
Frequently Asked Questions
Is RPM the same as CPM?
CPM usually refers to cost per mille (advertiser cost), while RPM/eCPM refers to publisher revenue per mille. They are related but represent different sides of the transaction.
Does RPM include platform fees?
RPM reflects the net revenue you see (after platform shares) — check your account settings if you want gross vs net distinctions.